2017 Mercedes AMG F1 car revealed, introduces new naming strategy

The reigning champion—and current title favorites—Mercedes AMG Petronas is the latest to unveil its race car for the 2017 Formula One World Championship.

The car is officially known as the W08 EQ Power+, and its unveiling took place Thursday at Silverstone in the United Kingdom. On hand to drive it were Lewis Hamilton and newcomer Valtteri Bottas.

The “EQ” component denotes the name of Mercedes-Benz’s recently established EQ electric car sub-brand. As for the “EQ Power+” component, this is the tag Mercedes-AMG will use for future hybrid models. Regular Mercedes hybrids will use “EQ Power” only.

As for the design of the car, the biggest changes over the previous year’s W07 Hybrid are the aerodynamics and extra-wide tires. They help generate significantly higher levels of downforce and grip, which Mercedes estimates will enable this season’s cars to be the quickest in the history of F1.

“The new rules for 2017 were designed to make the fastest F1 cars ever through a big increase in aerodynamic performance,” Mercedes motorsport boss Toto Wolff said at the launch. “They should be more physical to drive and hopefully more spectacular for the fans to watch.”