2019 Audi e-tron electric SUV arrives with 95-KWH battery, $75,795 sticker

The battle for electric car supremacy is starting to really heat up now that established automakers are joining the fray. The latest salvo was launched by Audi in the form of the 2019 e-tron, a mid-size SUV with a big 95-kilowatt-hour lithium-ion battery and a very reasonable $75,795 sticker price.

The e-tron was unveiled late Monday in San Francisco and is due in showrooms in the second quarter of 2019. There’s already an online reservation system set up if you’d like to be one of the first to take delivery. The first 999 examples will be a pricey First Edition starting at $87,695.

All prices include destination and we’ll remind you that the e-tron is eligible for the full $7,500 federal income-tax credit and various state incentives. Prime competition include the Tesla Model X already on sale as well as the Jaguar I-Pace due in showrooms late this year and the Mercedes-Benz EQC due in 2020. BMW is also reading an electric X3 for launch in 2020.