Aston Martin hypercar named Valkyrie, presented in Geneva

The V naming strategy at Aston Martin dates back more than 70 years to 1951, when the British brand gave a DB2 about 20 more horsepower and applied the Vantage name to the new “high performance” 125-hp car.

Now, Aston Martin is applying Norse-power to the hypercar it is co-developing with the Red Bull Racing Formula One team. Announced on the eve of the 2017 Geneva auto show where the hypercar is on display, the new name for the car that we’ve only known thus far as AM-RB 001 is Valkyrie.

In Norse mythology, Valkyrie literally translates as “chooser of the slain.” These female figures select who may live and who may die in battle. The Valkyrie then bring half of those slain on the battlefield to Valhalla, where they are governed in the afterlife by Odin, ruler of the gods.

So, if you want to look at the Valkyrie’s flowing, sensual forms and see a female figure, Aston Martin is giving you reason to with the Valkyrie name. We think it’s just an awesome car.

“Aston Martin model names have deep meaning. They need to inspire and excite. To tell a story and enrich a narrative that stretches back some 104-years,” design boss Marek Reichman said in a statement. “The Aston Martin Valkyrie is an incredibly special car that demands an equally remarkable name; an uncompromising car that leaves nothing in reserve.”