2023 Ford Bronco DR is your V-8-powered, mid-$200,000 desert racer

Ford has finally delivered on a factory-built modern Bronco with V-8 power, only it isn’t street-legal and you’ll need to front up a mid-$200,000 figure to own one.

It’s known as the Bronco Desert Racer, or Bronco DR for short, and Ford is developing it as a turnkey racer to take on the Baja 1000. In fact, a prototype version will start competing in 2022, with Ford aiming to enter it into the Baja 1000 that year.

The Bronco DR will then be available for sale in late 2022, as a 2023 model. Ford said only the “first” 50 examples will be available for sale at that date, suggesting that more examples could be offered down the line. According to Mark Rushbrook, global director for Ford Performance Motorsports, this will be the first time that Ford has offered a competition-ready desert racer straight from the factory.