Audi and Norway unleash Game of Thrones star on GM, Will Ferrell

Audi is Norway’s best-selling electric vehicle brand. 

GM doesn’t sell vehicles in Norway. 

You didn’t think Audi—and especially its Norwegian operation—would sit idly by as GM and Will Ferrell challenged it in EVs, would you?

For that, Audi turned to “proud Norwegian,” and “Viking among Vikings” Kristofer Hivju, of Game of Thrones to set the record straight. 

The ad encourages “not to hate, but to imitate.”