Many European automakers allow customers to take delivery of their car on the Continent, usually followed by either a quick jaunt on the Autobahn or a lap or two at the Nürburgring. Recently, Chevrolet added a similar service by allowing customers to take delivery of their new Corvette at the Bowling Green Assembly Plant. Now, the company is extending that package to other models and allowing buyers to take delivery at Daytona International Speedway (DIS).
In addition to the delivery of their car at DIS, customers will also gain an on-track driving experience, a keepsake to commemorate the experience, and an authentication decal that details the car was delivered and driven at the Speedway.
The partnership comes in conjunction with Chevrolet’s commitment to the DAYTONA Rising redevelopment project, a project where DIS spent $400 million on renovations and rejuvenations of the track and its amenities. In addition to the driver experience, Chevrolet has gained naming rights for one of Daytona’s “fan injector” entrances, which also includes a 20,000 square foot area for the company to display new vehicles and for fan engagement.
A Chevrolet spokesperson said that the exact models and pricing of this option aren’t available yet, though we imagine that cars like the new Camaro and the Corvette are a sure bet to be included. As the Corvette’s special Bowling Green delivery was a $990 option, in all likelihood this DIS delivery option will be around the same price. The option will be available starting later this year.
