Hyundai has been steadily expanding its lineup over the last decade, but there are still big ambitions to expand its reach into the performance world. The first big step in that process will be the introduction at the Frankfurt auto show of a performance sub-brand called “N.”
Because M, RS, F, and AMG were taken.
According to its official release, Hyundai is looking to “challenge perceptions by making real and emotional connections with customers.” N will supposedly create a bridge with Hyundai’s motorsport activities, with both “performance-oriented and race-track-capable models” in the product pipeline.
To help kick off the push toward future performance, Hyundai is also planning to unveil two concept cars. The first is the Hyundai RM15 Concept RR, a mid-engine hot hatch packing a 2.0-liter, 296-hp engine. Taking its shape and styling cues from the Veloster, the RM15 Concept RR adds big wheels and tires, lowered suspension, aero-friendly side skirts and bumpers, dual exhaust ports, rear diffuser, and a towering trunk-mounted wing. Hyundai says that the RM15 provides a preview of some driver-focused technology that could come to production, and inform future Hyundai N cars.
Check back for more on Hyundai N when the Frankfurt show starts on September 14.