Porsche Taycan “alternative” Super Bowl ad: Do you get the feels for electric cars?

One of the most memorable new EV ads of the year features the Porsche Taycan, and it won’t air during the Super Bowl.

It’s called “Mr. E,” and this unofficial ad-style short goes in territory that hasn’t been touched by big ad campaigns or by EV advocacy groups: Imbue electric vehicles, or the idea of electricity as a misunderstood force of good, with human qualities. 

It might take a view—or two, or three—to appreciate. But based on what happens in the last half-minute or so, you’ll likely want to watch it again.