Rivian teases electric pickup and SUV planned for LA auto show

Rivian R1T electric pickup concept teaser

Rivian R1T electric pickup concept teaser

A new startup automaker, Rivian, plans to beat Tesla to the punch with an electric pickup truck.

After years of stealth, the company is finally poised to reveal its new pickup and SUV at the LA auto show later this month.

This week, the company set up a media site complete with space for pictures of its upcoming vehicles, and released a teaser video that gives a glimpse what its truck might look like.