Team Fordzilla P1 virtual race car was designed with gamers' input

Last summer, Ford launched an esports team under the Team Fordzilla banner, and that banner has now been applied to a virtual race car concept created by Ford designers with input from the gaming community. Dubbed P1, it was unveiled at the recent Gamescon 2020 and will appear in a video game in 2021.

Design decisions were made via fan votes on Twitter, Ford said in a press release. Denizens of the social media site voted on specific elements such as seating position, cockpit style, and drivetrains, which Ford designers incorporated into their work.