This Detroit-based company just rebooted the Hummer H1

Singer reimagines the Porsche 964, and makes buckets of cash doing so. Icon does a similar job on Toyota Land Cruisers, Ford Broncos, and other vintage vehicles. Now a company called Mil-Spec Automotive (MSA) plans to bring its own resto-mod vision to life, and it’s doing so using an unlikely hero vehicle, the Hummer H1.

Based in Detroit, MSA has assembled its first reimagined H1 and dubbed it the Launch Edition 001. The Launch Edition 001 has been rebodied, rebuilt, and rebooted in the power department. Hardened aerospace grade aluminum is used for the new body on the H1 bones. It features the same look as the original but it’s reinforced and coated with a Line-X like material—the stuff used for bedliners. The nose and tail receive new bumpers while the original skid plates underneath are refurbished and coated for an extra layer of protection.

The exterior lighting is upgraded with LED headlights, taillights, and turn signals. On the roof and up front, MSA adds extra LED lightbars found on any trail-ready machine these days.

Move to the inside and it’s clear that MSA has served up quite the upgrade over the standard H1. Marine-grade leather covers the seats, a powerful audio system comes from JL Audio, and more aerospace grade aluminum forms the interior panels. The Momo Prototipo steering wheel is an unexpected but cool touch to cap off the cabin.