Updated Lamborghini Urus climbs Pikes Peak in record time

Lamborghini is working on a mid-cycle update for the Urus, and to build excitement the automaker took a production-ready prototype to the summit of Colorado’s Pikes Peak.

With Pirelli test driver and hill climb expert Simone Faggioli behind the wheel, the camouflaged Urus managed to climb the mountain’s 14,115 feet in a time of 10:32.064. That’s significantly quicker than the 10:49.9 achieved by a Bentley Bentayga at the 2018 Pikes Peak International Hill Climb, making it a new record for a production SUV.

Although the run didn’t take place during the Pikes Peak International Hill Climb, the Urus’ run took place on the same route as the race, with the road closed to traffic for the occasion, and with the annual hill climb’s official timekeepers present to officiate things.